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Exploiting Your Technical Skills
"Guru" or "Nerd" ?
Those
who are most comfortable working within strict guidelines, and who do not wish
to manage people or sell to them, should consider careers as 'technicians'.
This does not mean that if you are not comfortable inter-acting with people that
you should start learning how to wire up a light switch. Broadly speaking,
anyone who is simply following procedures laid down by someone else, whether it
be the highly paid barrister, a senior partner in an accounting practice, or a
refuse disposal engineer, is a technician. This statement is not intended
as a derogatory slur on those citizens who devote their lives to urban
cleanliness, but is made in recognition that some are better at adhering to set
guidelines than other. These individuals are just as necessary, and
sometimes more essential, than those who often steal the limelight from the
management or sales/ marketing divisions. Certainly many would not argue
with this assessment when a company is selling a product or service on the
strength of its technical superiority. However, there is a danger that the
focused mind of the technical guru, may not be in tune with market perceptions
that are not easily quantified and which could be more important in determining
the future of that particular business.
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